Corporate Social Responsibility

Our vision of a world where everyone has reliable access to the full potential of mobile networks is one that supports many of the UN’s 17 Sustainable Development Goals. Our innovative design and manufacturing make a further positive impact.

A shared vision of humanity

The United Nations has put forward an ambitious set of 17 goals to overcome many social ills by 2030. “The seventeen Sustainable Development Goals (SDGs) are our shared vision of humanity and a social contract between the world’s leaders and the people,” UN Secretary-General Ban Ki-moon said of the 2030 Agenda for Sustainable Development adopted unanimously by 193 Heads of State and other top leaders at a summit at UN Headquarters in New York. “They are a to-do list for people and planet, and a blueprint for success.”

The 17 Sustainable Development Goals were adopted by all United Nations Member States in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.

Mobile networks in general play a natural role in supporting many of the UN’s 17 goals and 169 targets to wipe out poverty, fight inequality and tackle climate change. Mobile networks have the potential to increase access to information and expertise, thereby playing a role in ending poverty and hunger and supporting health, wellbeing, quality education and economic growth.

Connecting virtually by high-speed mobile networks also has the potential to connect networks of people striving to achieve these goals. And, of course, to reduce energy consumed by travel and the travel-related pollution of our air and water.

Read more about UN global goals


Climate action

Goal 13, Climate Action, is an area where CellMax makes an especially strong contribution. Not only do mobile telecommunications themselves reduce the need to travel, thereby reducing COemissions from burning fuels, but the extreme range of CellMax antennas reduces the need for base stations by 30%. That’s 30% less carbon dioxide needed for the concrete in foundations, manufacturing the steel in towers, 30% fewer transmitters and other components, 30% fewer base stations to power and maintain.

CellMax high-gain antennas also increase the performance of existing sites, allowing more voice and data traffic to be accommodated without the need to build new sites.

While the total impact on carbon dioxide emissions depends on the source of the energy to manufacture base stations and antennas, it is obvious that by allowing the number of base stations to be reduced by 30%, there is a corresponding decrease in CO2 emissions.

Industries, innovation and infrastructure

Goal 9 involves industries, innovation and infrastructure. According to the UN, investments in infrastructure – transport, irrigation, energy and information and communication technology – are crucial to achieving sustainable development and empowering communities in many countries. It has long been recognized that growth in productivity and incomes, and improvements in health and education outcomes require investment in infrastructure.

Mobile communications play a central role in all of this, making people more productive, giving them access to health-related information, and bringing educational instruction and materials to remote areas. They maximize output and performance, and increase accessibility to the benefits of digital communications. This increases productivity for every unit of labor or energy.

Reduced inequality

By bringing information and expertise to remote corners of the planet, mobile communications can allow the people there to be more productive and develop economically. This reduces inequality within and between societies, making an impact on goal 10.

Sustainable cities and communities

In describing the rationale for Goal 11, sustainable cities and communities, the UN writes, “Cities are hubs for ideas, commerce, culture, science, productivity, social development and much more. At their best, cities have enabled people to advance socially and economically. With the number of people living within cities projected to rise to 5 billion people by 2030, it’s important that efficient urban planning and management practices are in place to deal with the challenges brought by urbanization.”

Here the improved data coverage from CellMax high-gain antennas can lead to smart solutions in transportation and efficient use of resources.

Responsible consumption and production

The UN explains that sustainable consumption and production, Goal 12, “is about promoting resource and energy efficiency, sustainable infrastructure, and providing access to basic services, green and decent jobs and a better quality of life for all. Its implementation helps to achieve overall development plans, reduce future economic, environmental and social costs, strengthen economic competitiveness and reduce poverty.”

All of these things are supported by CellMax high-gain antennas, which allow mobile networks to be built with at least 30% less resources, and which help spread the knowledge needed for green jobs, improve quality of life, especially in remote areas, and strengthen competitiveness, especially in developing economies, thereby reducing poverty.

Also, the UN points out that material consumption of natural resources is increasing. Since sustainable consumption and production aims at doing more and better with less. “Net welfare gains from economic activities can increase by reducing resource use, degradation and pollution along the whole life cycle, while increasing quality of life.”

CellMax high-gain antennas are designed differently from all other base station antennas. They are made almost entirely out of aluminum, one of the most recycled materials in the world. And they are designed in a way that gives them a 20–30% longer service life than other antennas, with higher reliability and less need for service, with all the transport that involves.

Knowledge is power

In the final analysis, CellMax is in the knowledge business. Reliable access to the full potential of mobile networks is giving people access to information on a scale never before possible. If, as philosophers say, knowledge is power, CellMax antennas are the final link in the chain that brings that knowledge and power to the individual, wherever she or he is in the world.


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