CellMax Looking Ahead
With demand for CellMax products increasing, how has the company been able to keep up?
Everyone has been putting many hours into adjusting our portfolio to match market demands in the years ahead. CellMax believes we are now very well positioned for tougher market requirements and demands. We also have an innovation hub that includes all our suppliers, which will accelerate innovation.
What feedback have CellMax experienced from customers so far?
CellMax has a legacy of loyal customers. Recently, where our R&D head presented our new antenna family. The client spent hours dissecting the interior design, it’s always enriching to spend time with clients, but when they cancelled their whole afternoon agenda to continue our meeting – we felt we got the best feedback there that our products are increasingly relevant and that CellMax way serves a purpose.
Can you share some of the feedback from customers about the performance of CellMax antennas and how it has affected their business?
In particular a tier 1 operator in North America were indicated that CellMax is the main reason why they are able to carry the highest data volume in the country and at the same time increase the throughput speed. Such encouraging feedback from clients is very rewarding to the teams who put in huge numbers of hours to make sure we develop what the market wants – and who enable us to continue evolving our technology beyond traditional boundaries
Where do you think the industry is headed and how will CellMax stay ahead?
To prepare for a wider 5G rollout, most operators are focusing on enhancing their existing grid and making sure that it can handle additional data traffic. Doing so, while at the same time having huge pressure to manage cost, means high-gain, high-capacity antennas – which are what we make – are emerging into winners with multiple operators.
It’s worth noting that some countries are being very slow in their spectrum auction. The huge costs involved for the operators are also delaying the larger rollouts on the new, higher bands.
What other trends do you see?
The way telco’s build their business cases makes frequency utilization a vital component. That gives us a big advantage. We still see a low appetite for active antennas, as the business case is for this investment doesn’t make sense.
Existing sites have to consume an increased load of data volume and at the same time reduce their operational costs. Again, advantage CellMax. This will most probably lead to manufacturing companies exiting the market and for some, we will see consolidation for antenna companies.
One thing remains certain, the requirements on tomorrow’s technology include low losses, high latency, and high-gain technology which is and will remain our signature achievement. That gives us a big advantage. We still see a low appetite for active antennas, as the business case is for this investment doesn’t make sense.
Existing sites have to consume an increased load of data volume and at the same time reduce their operational costs. Again, advantage CellMax. This will most probably lead to a manufacturing companies exiting the market and for some we will see a consolidation for antenna companies.
One thing remains certain, the requirements on tomorrow’s technology includes low losses, high latency and high-gain technology which is and will remain our signature achievement.
Looking ahead, from the operator’s perspective, how do CellMax antennas help to “future-proof” networks?
Our design principles include aiming for “no” losses, by maximizing the capabilities of existing materials. We are also expanding innovation by including tomorrow’s new materials. We always strive towards maximizing kbit/second/Hertz by innovating around CellMax patented technology.